Social Media Value
Social Media and its effectiveness for you?
Social Media is an amazing tool to be able to use and connect and communicate with people from all over the world instantly. Most people we work with have had Social Media but they are not getting much engagement if any. We are not an automated service. We actually are your little social media ninja directors that are chopping up content and writing specific content ourselves to help speak directly to your client's best customers. We bring the "Likes", "Comments" & "Shares" to any social media platform or business online. We have helped optimize social media for over 400 clients in all different industries and it is always a fun and learning process. Want to learn how Social Media should be working for you and your business? Contact us for more info!
As of Q1 2020, there are 2.6 billion monthly active Facebook users. (Statista, 2020) Roughly two-thirds of U.S. adults report that they are Facebook users. (Pew Research Center, 2019) There are 8 million active advertisers on Facebook, the vast majority of which are small and medium-sized businesses. (Facebook Insights, 2020) More than 100 million people use Facebook Watch every day. (Facebook Insights, 2020) There are over 280 million Facebook users in India making it the top country in terms of Facebook audience size. (Statista, 2020) Facebook is the primary content distribution channel for marketers today. (HubSpot, 2020) 18% of marketers currently use Facebook Groups. (HubSpot, 2020) Roughly 36% of Americans get their news from Facebook regularly. (Pew Research Center, 2020) In April 2020, over 98% of Facebook's active user accounts worldwide accessed the social network via any kind of mobile phone. (Statista, 2020) 79% of video marketers use Facebook as a video marketing channel. (Wyzowl, 2019)
As of April 2020, 35% of global Instagram audiences were between the ages of 25 and 34. (Statista, 2020) Instagram is the social channel with the second-highest ROI among marketers. (HubSpot, 2020) Over two-thirds of total Instagram audiences are 34-years-old or younger, as of April of 2020. (Statista, 2020) IGTV, an app for long-form, vertical video on Instagram, allows users to share live video content between 15 and 16 minutes long. (Instagram, 2020) 28% of video marketers plan to include InstagramTV in their 2020 video marketing strategy. (Wyzowl, 2019) A 2019 survey found 25% of teens in the U.S. used Instagram the most out of all social networks. (Statista, 2020) In 2019, 35% of teens in the U.S. ranked Instagram as their most important social network. (Statista, 2020) In 2023, Instagram is projected to reach 120.3 million monthly active users in the U.S., up from 107.2 million users in 2019. (Statista, 2020) As of March 2020, Cristiano Ronaldo is the most-followed person on Instagram with over 209 million followers. (Statista, 2020) In 2018, there were 3.7 million brand-sponsored influencer posts on the social platform. (Statista, 2019) Women accounted for 56.4% of Instagram users in the U.S. as of February 2020. (Statista, 2020) The U.S. is the country with the most Instagram users, reaching 120 million users as of April 2020. India was ranked second and Brazil third. (Statista, 2020)
As of April 2020, LinkedIn's number of users in the U.S. reached 160 million, making it the country with the most users in the world. (Statista, 2020) As of January 2020, LinkedIn had an addressable ad audience reach of 88% in Iceland, making it the country with the greatest rate of reach for the platform. (Statista, 2020) According to a 2020 survey, 43% of LinkedIn's audience members were female and 57% were male. (Statista, 2020) In 2019, LinkedIn InMail was the third most-used candidate outreach channel globally, behind email and phone/ text. (Statista, 2020) In 2019, over 87% of video marketers on LinkedIn described the platform as an effective video marketing channel. (Wyzowl, 2020) 66% of video marketers in a 2019 survey said they would include LinkedIn in their 2020 video marketing strategy. (Wyzowl, 2019) LinkedIn is the second-most popular social media platform used by B2B marketers, ranking only behind Facebook. (Statista, 2019) (Source: https://www.hubspot.com/marketing-statistics)
Social Media Management:
As of 2019, 69% of social media marketers said they'd increase their use of Instagram in the future. (Statista, 2019) Facebook, Instagram, and Twitter lead the pack as the most common social media platforms used by marketers. (HubSpot, 2020) Social listening is the number one tactic used by marketers. (HubSpot, 2020) Increased exposure is the most commonly cited advantage of using social media for marketing purposes among global industry professionals. (Statista, 2019) Improved traffic, lead generation, and growing fan loyalty are among the top reasons why marketers see value in employing social networks in their campaigns. (Statista, 2019) The most common publishing cadence for social media marketers is three-to-four times per week. (HubSpot, 2020) More than half of all businesses (60%) are planning to increase their Instagram budget, and almost half are planning to do the same for Facebook, YouTube, and LinkedIn. (Hootsuite, 2020) 73% of all marketers rank "increased acquisition of new customers" as their top outcome for social in 2021 (Hootsuite, 2020) 66% of marketers say social listening has increased in value for their organization over the past 12 months (Hootsuite, 2020) 45% of marketers cited "drive conversions" as a key business outcome for social in 2021. (Hootsuite, 2020)
Social Media Usage:
By 2023, the number of social network users in the U.S. is expected to reach 257.4 million. (Statista, 2019) The number of global social media users is expected to reach almost 3.43 billion in 2023. (Statista, 2020) In 2019, TikTok was the third most downloaded non-gaming app in the world with over 1.5 billion downloads. (Statista, 2020) Almost a quarter of online U.S. adults say they have come across videos posted on TikTok. (Statista, 2020) YouTube was the social media platform with the biggest reach among U.S. Gen Z and Millennial internet users in 2019, regardless of gender. (Statista, 2019) (Source: https://www.hubspot.com/marketing-statistics)